ARITAUM, which holds the meaning of a beautiful space created by beautiful people, is a premium beauty select shop offering an assortment of Amorepacific’s main brands - Sulwhasoo, Laneige, IOPE, Mamonde and Hanyul. It offers a special purchasing experience such as optimized beauty solutions for each individual customer, leading the beauty trends in Korea. ARITAUM, born in the east and deeply routed in the rituals of beauty, the best curated ingredients from nature, combined with extensive scientific research that results in offering clients the ultimate for both skincare and exquisite on-trend color collections. Our goal is to create the ultimate destination for all of the top K-Beauty trends where more than a dozen brands are at your fingertips under one roof. With over 1300 stores in Korea alone, and over 70 stores in North America, ARITAUM is the leader in providing clients from all over the globe with the best innovation, trends, and above all an unforgettable experience.