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British Columbia and Ontario restaurants will no longer sell Beyond Meat breakfast sandwiches, ending partnership due to lack of demand.
Jan 30, 2020 - EightSix Staff
Tim Hortons has announced that it will no longer sell the Beyond Meat breakfast sandwiches in British Columbia and Ontario, the last two provinces that offered the product.
Restaurant Brands International, Tim Hortons' parent company, announced that a lack of demand for the plant-based option is the reason for removing it from the menu.
The Canadian coffee giant launched the Beyond Meat breakfast sandwich in May of last year before adding three additional Beyond Meat sandwiches in June and two plant-based burgers in July. The rollback began in September 2019, when Tim Hortons removed the product from all provinces but BC and Ontario.
No additional plant-based products are planned for the future, stated the company.
