SmartCoffee

Blackfalds, AB

SmartCoffee

Blackfalds, AB

public relations specialist

Blackfalds, AB (view on map)

Posted 29 days ago

Job Description

• Work Term: Permanent
• Work Language: Bilingual
• Hours: 32 to 40 hours per week
• Education: Master's degree
• Experience: 2 years to less than 3 years
Asset languages
• Ukrainian
Work setting
• Rural area
• Relocation costs not covered by employer
• Private company, corporation or industry
Tasks
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses.
• Write speeches, presentations and press releases
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Copywrite
Supervision
• 1 to 2 people
Certificates, licences, memberships, and courses 
• Google AdWords Certification
• APR (Accredited in Public Relations) designation
• Membership in the Canadian Public Relations Society
Computer and technology knowledge
• Internet of things (IoT)
• Salesforce
• Google Drive
• LinkedIn
• MailChimp
• Zoho CRM
• Electronic mail
• WordPress
Area of work experience
• Community service organization
• Product development
Specialization or experience
• Specialized environmental skills and knowledge
Area of specialization
• Interactive/new media
• Communications
• Brand management
• Corporate social responsibility
• Digital media
• Strategy
Security and safety
• Criminal record check
Work conditions and physical capabilities
• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload
• Physically demanding
Personal suitability
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence
Screening questions
• Do you have the required certifications listed in the job posting?
• Do you meet the language requirements listed in the job posting?
Other
• Use of artificial intelligence
Employment terms options
• To be determined
Green job
• Involves duties and responsibilities that lead to positive environmental outcomes
Workplace information
• Hybrid
Financial benefits
• Bonus
Other benefits
• Free parking available
Support for Indigenous people
• Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers
Supports for visible minorities
• Participates in a government or community program or initiative that supports members of visible minorities
• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities