College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
or equivalent experience
Tasks
Analyze market research data to improve business decisions or activities
Conduct economic or commercial surveys to identify potential markets for products or services
Develop communication strategies
Direct the marketing strategies of establishments
Implement communication strategies and programs
Publicize activities, workshops, meetings and other events for fundraising or information purposes
Supervise staff
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Advise clients on advertising or sales promotion strategies
Assist in the preparation of brochures, reports, newsletters and other material
Co-ordinate special publicity events and promotions
Conduct public opinion and attitude surveys
Consult with clients after sale to provide ongoing support
