Senior Marketing Manager, Brand Experience

Toronto, ON (view on map)

Posted 1 month ago

Job Description

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Senior Manager

Job Description & Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Brand Management team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, you’ll be involved with driving marketing programmes, branding events, corporate leadership seminars, public relations and business marketing forums.

Meaningful work you’ll be a part of

As a Senior Marketing Manager, Brand Experience, you’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:

• Will lead and participate in marketing strategy and plan development for our brand campaigns defining the PwC Canada narrative (CEO Survey, Trust Roadmap, Human-Led/Tech-Powered)

• Responsible for the stewardship of the PwC Canada brand working closely with global to ensure the integrity of the brand in Canada 

• Establishing themselves as a brand ambassador, acting as an educator and consultant to both the marketing teams and the practice  

• Will work closely with our marketing teams to ensure integration and consistency of our messaging across portfolios.

• Oversees naming of products and services, compliance training and testing 

• Leadership over Brand, Editorial and Talent marketing teams

• Disciplined planning and management of budget

• Monitors media report(s) from the agency and discusses opportunities for optimization

• Conducts QC of all campaign assets

Experiences and skills you’ll use to solve 

• Considerable relevant professional experience in brand management, digital marketing, thought leadership, media, digital marketing, communications, PR and B2B marketing

• An interest in upskilling for a digital world and technology trends, an openness to learning new tools and adapting how you work

• A demonstrated commitment to valuing differences, developing and coaching diverse teams, and ensuring diverse perspectives are heard

• Working experience with managing a marketing budget and developing strategic marketing plans 

• Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen

• Proven background in quantitative and analytical skills

• Previous experience working with CRM systems and strong reporting skills

• Demonstrated progressive career growth and pattern of exceptional performance

• Excellent presentation and oral communication skills 

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of amazing teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about us at http://pwc.com/ca/whypwc. 

Your Application to PwC

We embrace new technology to deliver securely and differently for our candidates. To protect your personal information, apply at http://pwc.com/ca/careers and visit http://pwc.com/ca/applytopwc to learn more about what your recruitment experience could look like.

The most connected firm through activity based working

PwC Canada is committed to cultivating an inclusive, hybrid work environment - one that is collaborative, supportive and productive. We work in-person and virtually, as is best suited for our clients, teams and people.  We want you to be intentional with your work, how you do it and where it’s done. PwC offices are hubs of connectivity and learning. We strongly encourage our people to prioritise in-person work, whether it’s in the office or at a client site. This means we expect you to be in-person (either with clients or in the office) at least half of your time. We know that hybrid work is all about balance, and capturing the benefits of in-person work is essential to your growth at the firm. Exact expectations for your team can be discussed with your interviewer.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.

To learn more about inclusion and diversity at PwC Canada: https://www.pwc.com/ca/en/about-us/diversity-inclusion.html. Be a part of The New Equation.

Chez PwC Canada, notre atout le plus précieux, c’est notre personnel. Et c’est en apprenant les uns des autres que nous devenons plus forts. Nous avons à cœur de créer une communauté équitable et inclusive de professionnels de la résolution de problèmes, dans laquelle chacun se sent vraiment à sa place. Nous savons que l’expérience peut prendre diverses formes et, pour nous, donner confiance au public et résoudre des problèmes importants n’est possible que si notre milieu de travail reflète la diversité de la société dans laquelle nous vivons.

Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi.

Pour en savoir plus sur l’inclusion et la diversité chez PwC Canada: https://www.pwc.com/ca/fr/about-us/diversity-inclusion.html. Faites partie de La Nouvelle équation.