Delta Hotels Vancouver Downtown Suites

550 W Hastings St, Vancouver, BC

Marketing Manager

Part Time / Full Time

Marketing Manager

Vancouver, British Columbia (view on map)

Posted 1 month ago

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Job Description

Posting Date Dec 17, 2021
Job Number 21149422
Job Category Sales & Marketing
Location Delta Hotels Vancouver Downtown Suites, 550 West Hastings Street, Vancouver, BC, Canada VIEW ON MAP
Brand Delta Hotels & Resorts
Schedule Full-Time
Relocation? N
Position Type Management
Located Remotely? N

With our diverse portfolio of locations, you’ll find Delta Hotels in world-renowned cities and prestigious resorts across Canada. Delta Hotels is a Marriott International brand and offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 19 brands you'll find Marriott International in your neighborhood and in more than 74 countries across the globe. Find Your World™ at Delta Hotels.


JOB SUMMARY

Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.

 

CANDIDATE PROFILE

Education and Experience Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in

the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

 

CORE WORK ACTIVITIES

Marketing and Digital

• Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).

• Cultivates partnership with and active participation in demand generation strategy development (SMR).

• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

• Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.

• Partners with Revenue Management to develop and execute promotional strategy.

• Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.

• Supports group lead generation efforts.

• Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to support hotel strategy.

• Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

• Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.

 

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).

• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.

• Creates landing pages and Discovery Pages to enhance content, as applicable.

• Manages guest communications (e.g. confirmation, pre-arrival, etc.).

 

Partnerships and Public Relations

• Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).

• Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

• Manages PR agency, if applicable, or internal PR messaging.

• Manages execution of PR events and promotions.

 

Outlet and Ancillary

• Manages outlet marketing opportunities on third party and local partner sites.

• Defines in-house F&B programming in partnership with F&B Director and manage execution.

 

Social Media

• Develops and implements social strategy.

• Manages paid social media budget and strategy.

• Assists in reviewing social media content calendars and collect local area and property events.

General

• Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and

distribution), etc.

• Measures and communicates success of campaigns and digital performance using relevant reports tools.

• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).

• Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.

• Completes other reasonable duties as requested by leadership.

 

At Marriott, we are committed to putting our associates first and their health and safety are our highest priorities. This position requires associates to be fully vaccinated for COVID-19 per current Public Health Agency of Canada standards or approved for a Human Rights accommodation.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

 

Notification to Applicants: Delta Hotels Vancouver Downtown Suites takes seriously its obligations under the applicable provincial legislation and will provide accommodations to job applicants needing assistance.  If you require an accommodation in relation to this job posting, our online application or an interview, please call 905-366-5227 or email CanadaApplicationAccommodation@marriott.com and a member of our Human Resources team will respond to your request.  Please note that this phone number and email are only for those individuals who would like to request an accessibility accommodation as part of the recruiting process.


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About Delta Hotels Vancouver Downtown Suites


Jump into excitement from Delta Hotels Vancouver Downtown Suites. Part of Vancouver's trendy Gastown area, our upscale hotel is steps from Yaletown, Rogers Arena and Vancouver Convention Centre, along with world-class restaurants and art exhibits. During your stay, take advantage of our 24-hour fitness center, full-service business center and free Wi-Fi. Start the day with a locally sourced breakfast before returning for happy hour or dinner with a culinary experience that shines a light on local purveyors. If you're here for a wedding or conference at Simon Fraser University Morris J. Wosk Centre for Dialogue, gather your group in our modern event venues. Live like a local in our spacious suites with views of Vancouver's skyline or harbour, featuring separate bedroom and living areas, mini-fridge and two flat-screen TVs with premium cable and Netflix connectivity. Ask about suites with kitchens and private balconies. Whatever brings you to Canada's pacific province, we provide a luxurious stay in Vancouver.