Direct the development and maintenance of an organization's Internet and intranet sites
Direct the marketing strategies of establishments
Evaluate an organization's Internet presence
Evaluate the marketing strategies used by establishments
Oversee the preparation of written material for website content
Develop promotional materials
Write and edit press releases, newsletter and communications materials
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Advise clients on advertising or sales promotion strategies
