Industry News FreshSheet  - trending news in the restaurant and hospitality industry

Industry News FreshSheet
trending news in the restaurant and hospitality industry


Image: Conor Samuel | Unsplash

Big changes to this year's Tim Hortons Roll Up the Rim contest

Fewer paper cups, a shorter contest period, and fewer prizes are among the changes as Roll Up the Rim goes digital

Feb 19, 2020 - EightSix Staff

Tim Hortons has announced a number of major changes to Canada's beloved Roll Up the Rim contest as its parent company cuts costs due to slumping sales.

These changes include:

1) A shorter contest period of 4 weeks (March 11 until April 7) versus last year's 10 weeks (February 6, 2019 until April 17, 2019).

2) Fewer paper cups in favour of digital "rolls" through the Tim Hortons app. This hybrid model is meant to make the contest more sustainable while keeping the participation of its less-app-savvy customers. The app will also allow the company better data to track its customers' purchasing behaviour over the course of the contest.

3) Less total prize value: $29.9 million in 2020 versus 2019's $71.3 million.

Together, the announced changes should save the company millions of dollars.

Read the original article by Josh K. Elliott at Global News: Roll Up the Rim 2020: Tim Hortons slashes contest while pushing app ‘rolls’.

Trending News

Canada outlines Coronavirus relief plan for workers and businesses

In response to the economic chaos brought on by the Coronavirus crisis, the Canadian government will be providing $27 billion in direct support to workers and businesses.

Savehospitality.ca launched by coalition of independent Canadian restaurants

Hundreds of restaurants have banded together to outline and advocate for what needs to be done to save the industry

BC allows restaurants to deliver alcohol

Unemployed servers can provide deliveries to customers' homes, providing work and increasing sales.

Get Fresh News Delivered

Top Jobs

Pub Manager

New Westminster, BC - Mar 04

Hiring Experienced Line Cooks

New Westminster, BC - Mar 04

Chef de Cuisine

Vancouver, BC - Mar 02

Pizzeria Spacca Napoli is hiring!

Port Moody, BC - Mar 31

Pizzeria Spacca Napoli is hiring!

Port Moody, BC - Mar 31

General Managing Partner

Vancouver, BC - Feb 12

Assistant Restaurant Manager

Burnaby, BC - Mar 30

Hiring experienced Bartenders

Vancouver, Va - Mar 29

Line Cook

Vancouver, BC - Mar 28

Hostess

Vancouver, BC - Mar 28