Industry News FreshSheet  - trending news in the restaurant and hospitality industry

Industry News FreshSheet
trending news in the restaurant and hospitality industry


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Tim Hortons dropping Beyond Meat from their menu except in B.C. and Ontario

The item will continue to be available in other provinces as long as supplies last. This incident is the latest in a growing backlash against the product.

Sep 23, 2019 - EightSix Staff

Tim Hortons recently announced they will drop Beyond Meat items from their menus except in B.C. and Ontario. The item will continue to be available in other provinces as long as supplies last. This incident is the latest in a growing backlash against the product, chiefly concerning its advertised health benefits over authentic meat.

Restaurant Brands Inc, the parent company of Tim Hortons, commented on the foothold that the product has established in British Columbia and Ontario:

“The fake meat has been positively received, especially for breakfast items in Ontario and B.C… Like any limited-time offer, we may explore offering the product again in other provinces at a future date based on ongoing guest feedback.”

Beyond Meat’s shares fell 7% last week in New York, following a meteoric 500% rise in stock prices since its rollout in May. Experts, such as D.A Davidson’s Brian Holland, think it is still too early to tell if interest in the Beyond Meat product has begun to wane.

Read full story: Tim Hortons dropping Beyond Meat from their menu except in B.C. and Ontario - Published Sep 18, 2019 on Vancouver Sun

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