Betty is an entertainment company innovating at the intersection of real money online casino (iCasino) and casual mobile gaming.
Our accreditation by the Alcohol and Gaming Commission of Ontario (AGCO) marked our entrance as a B2C operator in February 2023, a milestone in redefining industry standards.
At Betty, we are creating a new model for the online casino experience. We’re changing gambling for good. We offer a uniquely transparent way for players to relax, unwind and have fun in a safe and supportive environment. We are accessible, fair and inclusive, and we are just getting started.
You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our players.
The Marketing Manager will serve as a core member of Betty’s marketing team, reporting to the Head of Marketing and working in our Toronto office.
Responsibilities include:
Content Creation: Own organic content calendar, planning, creating and posting content for TikTok, Facebook, Instagram and LinkedIn. This includes videos, images and copy. Graphic design background is considered an asset, however, access to design resources will be provided
Social Media / Community Management: Build community by interacting and engaging with players across social platforms; identify and enroll influencers to spread brand awareness
Note: as we grow there will be an opportunity to build out a social media + content team
PR: Support PR and event initiatives through proactive outreach to local media
Research: Stay up to date on trends by conducting competitor research that will inform how we can build and grow. Stay connected and in tune with our player community through conversations and interviews.
About you:
We’re looking for a candidate with strong leadership skills, as this role will be foundational as we grow our Marketing team. We are also looking for a big-picture thinker with a growth mindset. The ability to collaborate with stakeholders and communicate effectively is essential.
What we offer: