Sales & Events Coordinator
louf is growing, and we would love for you to join our team! louf is seeking a highly driven Sales & Events Coordinator to take ownership of group dining, private events, catering and reservations-driven revenue.
This role is ideal for someone who is a natural at relationship building and securing outbound sales. You will work closely with the General Manager and Head Chef and play a critical role in louf’s hospitality services growth.
Pay is commensurate with experience and performance - minimum $23/hr base salary plus commission on all parties of 6+ guests and events sourced through the employee’s own outreach.
Key Responsibilities
Sales Expectations
· Own group dining, event, and reservations-driven revenue
· Graduated monthly revenue target
· Track and report weekly on generated leads, conversion rates, average booking size, event and group dining revenue
· Prepare and present weekly sales and pipeline reports
Sales and Outreach Development:
· Prospecting and pursuing new catering and events sales leads
· Creating and delivering sales presentations and proposals
· Developing and implementing sales strategies
· Preparing sales reports and forecasts
· Building and maintaining relationships with existing and potential clients
· Responding to inquiries, providing quotes, and negotiating contracts
· Conducting off/on-site meetings and tastings with prospective clients
Event Planning and Coordination:
· Working with clients to understand their event needs
· Working with clients and our Head Chef to coordinate menu selection and logistics
· Collaborating with BOH/FOH to ensure seamless event execution
· Coordinating all aspects of the event, from setup to breakdown
· Overseeing event budgets and managing expenses
· Communicating event details clearly and concisely to all relevant parties
Client Relationship Management:
· Providing exceptional service form planning through to the event itself
· Building rapport with clients and ensuring their satisfaction
· Handling client feedback and resolving any issues that may arise
· Maintaining ongoing relations with clients to foster repeat business
Collaboration and Communication:
· Working effectively with various internal teams, including culinary, beverage, service, and operations
· Leading outreach meetings and contributing to team discussions
Skills and Qualifications:
· 2+ years of experience in hospitality events sales, coordination and outreach
· Sales and negotiation: proven ability to generate leads, build relationships, and create experiences for clients
· Customer service: excellent interpersonal and communication skills, with a focus on building strong client relationships
· Event planning and coordination: experience in planning and executing events, including logistics, catering, and staffing
· Organization and time management: ability to manage multiple projects simultaneously and meet deadlines
· Problem-solving: ability to identify and resolve issues with a positive, professional approach
· Computer literacy: event management software, working knowledge of Adobe InDesign and other tools
· Highly organized, proactive, and results-driven
· Comfortable working toward revenue targets and KPIs
· Can legally work in Canada
Success in This Role
· Consistent growth in event and group dining revenue
· Strong outbound lead generation and follow-through
· Clear contribution toward the monthly revenue target
If you have talent, passion, and most importantly an open mind to learn and grow, please apply!
Important Note
This is a revenue-driven, performance-based role. Success is measured by lead generation, conversion, bookings, and revenue contribution.
louf is an equal opportunity employer. We are committed and actively working towards fostering a positive, supportive, and creative environment that promotes equity, inclusiveness and diversity. We welcome job applications from candidates of all backgrounds including, but not limited to, Indigenous, Black, and racialized persons; refugee, newcomer and immigrant persons; two-spirit, LGBT2Q+ and gender non-binary persons, and persons with disabilities. Please advise us of any accommodations you may need to ensure you can access and complete the submissions process.
Combining local, indigenous, and Palestinian ingredients with centuries-old techniques, louf is first and foremost about bringing people together to share exceptional food. The restaurant serves as a celebration of this illustrious yet under-represented cuisine and is a place to gather with events that enrich and support the Toronto arts and culture scene.
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