The Territory Manager (TM) will represent our 3 flagship brands, owning relationship-building initiatives, both in-person and online, reporting directly to the National Sales Director. As an in-field extension of our team, the TM will manage and build positive relationships via education, brand-building activities, and frequent in-store visits. Online, the TM will contribute to provincial sales social accounts, creating engaging content, responding directly to retailer/budtender requests, and interacting directly with consumers to ensure all questions and concerns are answered.
Educate
Empower retail stakeholders with the knowledge and tools needed to convey our unique value proposition, promoting integrity and transparency at all times
- Visit retail stores, ensuring retailers and budtenders are supported with the appropriate educational collaterals, clearly communicating a consistent and unique brand message for each of Cannara’s brands
- Build strong relationships to understand and communicate retailers' needs and wants
- Create and distribute weekly newsletters to retailers
- Identify and lead educational product initiatives both virtually and in-person
- Participate in industry events as needed
- Contribute to social media accounts to build brand awareness and product knowledge amongst retailers, budtenders, and consumers alike
Sales
Implement sales strategies for Cannara and its brands to build brand/product awareness and distribution in Ontario.
- Identify, build, and manage customer accounts
- Monitor and build distribution across brands and product lines
- In close collaboration with Customer Service, support retail stakeholders, ensuring all needs are shared internally and addressed rapidly
Trade Marketing Implementation
As the in-field eyes and ears of our brands, constantly monitor and promote the visibility and placement of our trade marketing materials and products within store and online
Reporting
Report weekly on store visits and local marketing activities, providing a summary of distribution, brand/product sentiment, and competitive intelligence
Qualifications
- Passion for cannabis and a drive to build a strong community
- CannSell Certification
- Located in Central or Western Ontario
- Reliable transportation for field visits, valid driver’s license
- Available to work flexible hours, including evenings and weekends as needed
- Cannabis retail experience with deep knowledge of the day-to-day challenges and needs of retailers/budtenders
- Have a strong spirit of collaboration.
- Have a sense of organization, rigor, and great attention to detail.
- Be polyvalent, have a good ability to adapt, and show flexibility.
- Experience in managing multiple demands with tight deadlines.
- Digital and social media experience
- Ability to travel within Ontario, and to head office and facilities in Quebec
