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The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

The Manager will play a key role in supporting the development of customer-centric business and loyalty marketing strategies by delivering world-class analytical solutions. The successful candidate will lead a team of Analysts and provide expertise in the application and execution of consumer data and analytics within a retail industry context. This role enables our Partners to build stronger, mutually-beneficial relationships with their customers. As a critical member of the Advanced Analytics Team, the incumbent of this role will offer expertise to link analyses and results to business issues and analytical objectives.

Responsibilities:

• Plan the analytical workload, ensuring that work is completed, insights and case studies are created, and relevant information is communicated to internal stakeholders.
• Support the business partners to define metrics and success criteria for program impact.
• Develop and interpret analytical methods (from BI reporting to advanced modeling) in support of retail business objectives.
• Support Customer and Program strategies/segmentation by creating and leveraging analytics and underlying trends, providing input into developing the data plan to support the strategies.
• Develop an ongoing analytic plan for the Program, planning timetable and communicating deliverables for key stakeholders.
• Execute quarterly forecasting and monthly variance analyses based on inputs from internal stakeholders, ensuring completion and accuracy and explaining variances as required.
• Ensure that the campaigns occur as planned, ensuring budget constraints are considered against the financial forecast.
• Develop measurement plan and key metrics based on campaign scope as outlined by the Marketing Manager and ensure the campaign objectives link back to the overall Program objective.
• Provide historical/trend insight to facilitate the proper planning of Program marketing calendars and provide input and recommendations into campaign targeting and campaign design.
• Demonstrate analytics thought leadership, guidance, and representation across Air Miles and participate in business development initiatives.

Qualifications

• Post-secondary education is required.
• Undergraduate degree in Science, Technology, Engineering, or Mathematics is preferred.
• Additional preference will be given to applicants with a master’s in analytics, business, or statistics.
• Advanced user of Microsoft Office tools (including PowerPoint, Word, Outlook, and Excel
• Basic technical knowledge of SQL and/or Python is required.
• Proficiency in visualization tools like Tableau, Power BI, or Looker.
• Strong understanding of advanced analytics techniques, including machine learning, predictive modeling, and data mining.

Requirements

• Work Permit