THE ORGANIZATION
Our Client, Robertson College, has been in operation for over 100 years and has established itself as a leading private post-secondary institution in Canada that is undergoing significant growth and expansion both domestically and globally. They pride themselves on offering students an inclusive community that respects the diversity and uniqueness of each student.
Robertson is the School of New Work. Their vision is for everyone to have a good life through a prosperous and fulfilling career. Robertson’s mission is to empower their students with the most relevant training and up-to-date industry insights to thrive in a modern work environment. Having a deep understanding of the demands of the modern workforce is integral to what Robertson offers their learners.
Internally, Robertson places value on building a work culture that is flexible and adaptive to the changing world of work. Robertson provides their team members a #MeDay each week to invest in themselves.
They also seek out diversity in their team by #CelebrateEverything and encourage team members to take paid time off to celebrate their cultural, religious, and spiritual holidays.
For a complete position description, please visit https://profoundtalent.com/job/vice-president-growth-sales-marketing/. For more information on Robertson College, please visit www.robertsoncollege.com.
THE OPPORTUNITY
The Vice President, Growth (Sales and Marketing) at Robertson College is responsible for driving revenue growth through strategic sales and marketing initiatives. The VP will oversee the Recruitment and Admissions (sales) team, Agency on Record, lead the internal marketing team, ensure integration with Operations and Workforce teams, and focus on the continuous development of the team.
RESPONSIBILITIES &ACCOUNTABILITIES
Strategic Leadership & Planning
- Develop and implement comprehensive sales and marketing strategies to achieve enrollment and revenue targets.
- Align strategies with Robertson College’s mission to deliver premium education and meaningful employment outcomes.
- Define clear goals and objectives for student enrollment, program expansion, and revenue growth.
Recruitment & Admission (Sales) Performance Management
- Track and analyze sales performance metrics, including revenue, conversion rates, program trends, etc.
- Identify trends and areas for improvement to enhance sales effectiveness.
- Use data-driven insights to track progress toward sales goals and implement necessary adjustments.
Marketing Strategy Development
- Design and execute multi-channel marketing campaigns to attract and retain students.
- Utilize digital marketing, social media, content marketing, SEO, and traditional channels to maximize outreach and engagement.
Oversee Agency on Record
- Manage and oversee the relationship with the Agency on Record to ensure alignment with marketing strategies and goals.
- Collaborate with the agency to develop and execute effective marketing campaigns.
- Monitor agency performance and provide feedback to ensure optimal results.
Lead Generation & Pipeline Management
- Ensure a robust pipeline of qualified leads to meet enrollment targets.
- Implement lead generation strategies, including inbound and outbound marketing, to drive new student acquisition.
Sales Process Optimization
- Develop and maintain a structured, effective sales process that ensures consistency and efficiency.
- Monitor key stages of the sales process, such as lead qualification, discovery, and closing, to ensure adherence to best practices.
Partnership Development
- Cultivate strategic partnerships with local businesses, non-profits, and government agencies to enhance visibility and reputation.
Performance Monitoring & Reporting
- Continuously monitor key performance indicators (KPIs) related to sales and marketing efforts.
- Conduct regular performance reviews with the sales and marketing teams to ensure alignment with goals.
Team Leadership & Development
- Lead and mentor the sales and marketing teams to achieve high performance and professional growth.
- Foster a collaborative and innovative team culture focused on achieving strategic goals.
- Recognize and reward team achievements to motivate and retain top talent.
Innovation & Continuous Improvement
- Encourage new ideas, experimentation, and calculated risks to drive innovation.
- Implement a culture of continuous improvement to stay ahead in a competitive market.
Integration with Operations & Workforce Teams
- Work closely with Operations and Workforce teams to ensure seamless integration of sales and marketing initiatives.
- Align marketing strategies with operational capabilities and workforce needs.
FIRST YEAR – MEASURES OF SUCCESS
- Build strong relationships with your team fostering an environment of collaboration, trust and engagement while driving towards a common goal.
- Understand the current sales environment today, looking for opportunities for quick wins while continuing to move towards longer-term strategic success.
- Continue to challenge the team, hold them accountable and develop them for growth.
THE INDIVIDUAL
Given the pivotal role this individual will be expected to play in achieving the strategic objectives of the company and in supporting the success of the organization, it is essential that the successful candidate possess the following core competencies, experience, and attributes:
Education
- Post-secondary education in Business, Marketing, or a related field is ideal with experience being considered in lieu of.
- Master’s degree an asset.
Experience
- Minimum of 7 years of experience in sales with the ideal candidate having sold an intangible “solution” versus a product.
- Minimum of 5 years of sales leadership experience.
- Experience in selling business to consumer (B2C) with business to business (B2B) being considered.
- Strong understanding of market research, digital marketing, and sales processes.
Competencies and Knowledge
- A strong networker, who enjoys building relationships.
- Excellent verbal and written communication skills.
- Strong supervisory and leadership skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related software.
Personal Profile
- Highly motivated, with a demonstrated passion for excellence and taking initiative.
- Accountable, consistently taking ownership and initiative for your department.
- Can function independently without a lot of guidance.
- Extroverted with high energy, enjoying meeting people and building relationships.
- Solutions driven, has grit to work past obstacles with a personal drive to meet your goals.
- Excellent interpersonal skills with ability to build relationships with customers and colleagues.
- Is a strong coach and mentor supporting the leadership team with growth and learning.
- Collaborative working together as a team to get the desired results, not hierarchical.
- Enjoys a fast-paced and ever-changing environment viewing this as exciting and a challenge.
- “Roll up your sleeves” attitude and enjoys making things happen.
COMPENSATION
An excellent compensation package awaits the successful candidate.
LOCATION
Calgary or Edmonton, Alberta
WORK ENVIRONMENT
This position will work on-site and will be expected to travel to all Robertson College locations.
HOWTO APPLY
For the opportunity to join our client in the role of Vice President, Growth (Sales & Marketing) please email your resume to DreamBig@profoundtalent.com referencing Position ID # ALQR-247532. Should you have any inquiry regarding this position, please contact Terri Davis at 587-200-0114 ext. 101.
For further information on ProFound Talent Inc. please visit:www.profoundtalent.com
EQUAL OPPORTUNITY
ProFound Talent is a woman owned and operated business, recognized and certified by Women Business Enterprise (WBE). We pride ourselves in supporting equity, diversity, and inclusion initiatives in our recruitment processes and in our work environment, where every individual feels valued and respected. We welcome applications from all qualified individuals to which you may confidentially share your accommodation needs at time of application. We will adjust our processes to ensure you have an inclusive, fair, and respectful experience that allows you to represent yourself in your unique and most authentic way.
* We thank all applicants for your submissions, however only candidates being considered for this role will be contacted. *
