Our client is a unique crown corporation based in downtown Vancouver, with satellite offices in various international locations. We are looking for a Manager of Marketing and Communications to join their team. This person will work from their Vancouver office full time for the first 1 month, and after that, a hybrid schedule.
This individual will work within the market outreach program, communicating the key messages of the organization. The Manager leads the development and implementation of multi-channel campaigns with a focus on digital channels and content. This includes the production and management of web, video, photography, case studies, articles, social media, e-newsletters, SEM, SEO, paid and earned media.
This role involves engaging and supervising suppliers, managing contracts, including research, content, writing and design services, and collaborating cross-functionally with internal teams and outside stakeholders. The position manages multiple projects and often works under tight deadlines. The Manager negotiates with and coordinates multiple suppliers at any given time to ensure timely and high-quality final products.
The ideal candidate will come from the architecture, engineering, construction, management consulting, or agency consulting industries.
Responsibilities:
- Develops and implements comprehensive marketing and communication plans to increase market acceptance, influence issues and policy.
- Drives a content strategy and editorial calendar that supports digital-first marketing campaigns, including web, video, photography, case studies, research-based articles, social media, e-newsletters, SEO, SEM, paid media, earned media, and sponsorships.
- Writes and/or manages writers to create content for a variety of communications channels including digital platforms, paid and earned media, feature stories, and industry publications, ensuring that materials are designed, written, produced to meet the objectives of the program and its stakeholders.
- Leads implementation of the organization’s domestic and international media monitoring program, analyzing media to identify current or potential trends, opportunities and risks, and provides support on messaging and content development.
- Manages, supports and/or participates in tradeshows, events and tours involving custom-built itineraries to meet the requirements of the individuals or visiting groups.
- Works with key industry stakeholders, cross-functional teams, and outside suppliers to ensure alignment with industry initiatives, as well as consistency, accuracy and timeliness of content, key messaging and brand standards across all communications media, particularly digital formats and channels (website, social media, e-communications and digital marketing automation).
- Develops and negotiates media buy plans, including search engine marketing campaigns.
- Manages search engine optimization and site performance optimization for the supplier website.
- Monitors campaign performance on an ongoing basis, conducts A/B testing to optimize owned and paid media performance with the goal of driving quality traffic, engagement, and leads.
- Leads and coordinates ongoing maintenance, development, and promotion of the online supplier directory to achieve performance targets.
- Contributes expertise and creative input into the development of marketing and communications strategies and workplans.
- Reviews data and research reports and makes recommendations for story ideas for inclusion in marketing materials and communication tools for engagement with specified audiences.
- Conducts performance-measure evaluations, develops processes and metrics, and collaborates with the team to leverage digital analytic tools, support data-driven decision making and performance reporting on results and impacts of investments.
- Updates program workplans in project management software and prepares and manages budgets, obtaining quotes for individual projects and schedules for projects.
- Where appropriate, initiates competitive Requests for Proposals or Requests for Qualifications processes.
- Receives and analyzes proposals and negotiates where necessary, selects suppliers and drafts contracts for approval.
- Monitors progress to ensure timely delivery of products or services and may evaluate supplier performance.
Qualifications:
- Post-secondary education or equivalent combination of knowledge, work experience and education in communications, marketing, or public relations.
- Minimum 8 years relevant experience in marketing and communications from architecture, engineering, construction, management consulting, or agency consulting industries.
- Experience developing and managing content strategy and brand programs.
- Strong experience in the development and production of digital, broadcast and print materials.
- Experience in project management, contract management and supplier supervision.
- Excellent understanding of marketing and communications principles.
- Strong editing and writing skills appropriate for a variety of communications channels.
- Self-starter with the ability to work in a team environment, take initiative, assess priorities and multi-task within a fast-paced work setting, competently performing a variety of activities with a high level of accuracy and attention to detail.
- Experience in paid media (SEM, Google, Meta, & LinkedIn Ads), ROI & goal tracking, SEO, site performance optimization, Google Tag Manager, UTMs, conversion optimization, and A/B testing.
- Excellent organizational and time management skills; project management qualification is an asset.
- Excellent interpersonal communication skills, written and verbal, demonstrating a high level of tact, diplomacy, and judgment.
- Flexibility and a positive approach to problem solving and conflict resolution, demonstrating a high degree of judgment and professionalism.
- Ability to collaborate with stakeholders and government/industry representatives—building consensus and supporting collaborative working relationships.
- Computer literacy with good typing, formatting, and experience in MS Office Suite of products (Word, Excel, PowerPoint, Outlook, MS Teams, SharePoint), Adobe Creative Suite (InDesign and Photoshop); and content management systems (WordPress); digital asset management systems (Brandfolder); project management systems and collaboration platforms such as Wrike.
