Position Summary:
Our parent company, GMS Canada is seeking an experienced and innovative Marketing Manager to join our dynamic team. The Marketing & Communication Manager will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth. This individual will also serve as a liaison between our Canadian Marketing Team and the USA’s Marketing Team to enhance the GMS brand. The ideal candidate will have a strong background in communications, marketing strategy, digital marketing, and brand & event management.
Key Responsibilities
- Execute and communicate comprehensive marketing plans and campaigns to promote company products/services, increase brand visibility, and drive sales.
- Serve as a liaison between the GMS Canada subsidiaries and the USA’s marketing and communication team.
- Lead market research efforts to identify target audiences, market trends, and competitor analysis to inform brand guidelines, strategies, and tactics.
- Oversee the creation of marketing materials, including website content, advertising materials, swag/ company peripherals, social media content, and communications.
- Manage digital marketing channels, including SEO, SEM, email marketing, social media, and online advertising campaigns to optimize reach and conversion.
- Analyze marketing, sales data and metrics to evaluate campaign performance, ROI, and customer insights, and make data-driven recommendations for optimization.
- Collaborate cross-functionally with sales and other teams to ensure alignment of marketing initiatives with business objectives.
- Stay updated on industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.
- Manage marketing budget, allocate resources effectively, and track expenses to ensure cost-effectiveness and ROI.
Skills and Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years of experience in marketing, with a proven track record of developing and executing successful marketing strategies.
- Strong knowledge of digital marketing tactics and tools, including SEO, SEM, social media, and analytics platforms.
- Excellent analytical skills, with the ability to interpret marketing data and metrics to drive insights and decision-making.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.
Benefits
- Health benefits - including drug coverage, practitioner, dental, vision, disability, and life insurance.
- Retirement savings (pension or other) are provided.
- Perks - Company discounts (mobile phone, gym membership, etc.), training programs and opportunities for career advancement, group events, and more
If you feel we are a good fit for your career goals and skillset, we invite you to apply and look forward to reviewing your application. As part of the GMS Inc. family of companies, you can launch your career with a North American building materials distributor and discover opportunities for growth and advancement. We value our team members and believe them to be our greatest assets. As such, we invest in training and strive to provide a work-life balance.
Our Vision: We will be the Premier distributor in every market we serve through embracing our unique Culture and professional humanity.
Our Mission: We create opportunities, build significant relationships, and deliver solutions.
Our Core Values:
1. Our people have the independence and authority to make a difference.
2. We invest in relationships and every person is important.
3. Our highest priority is serving others.
4. We passionately pursue a safe work environment along with a relentless focus on operational excellence.
5. We believe you can never go wrong, doing the right thing.
We are an equal opportunity employer.
