Position: Assistant Brand & Project Manager – 8 months contract
Location: Guelph - Hybrid (2 days in office, 3 days WFH)
About Puresource
Puresource is a leading national distributor and manufacturer of 100+ well known and trusted consumer natural wellness brands across Canada. Our mission is to provide Canadians, from coast to coast, with natural products that empower people to lead healthier lives. We’ve been in business for 35+ years.
Scope for the Position
The Assistant Brand & Project Manager – 8 months contract role - will be responsible for leading the execution of an exciting brand launch from creative, packaging, sales materials to project management of cross-functional team deliverables.
In this role, you should be creative, extremely organized and results-oriented. If you’re also an excellent communicator, love managing projects, and working with a cross functional team, we’d like to meet you.
Your goal will be to increase sales and brand awareness through effective marketing plans and execution.
Duties and Responsibilities:
Marketing 50%, Project Management 50% allocation:
- Lead an exciting rebrand project of an important product line which includes Portfolio Management of 70 SKUs; including but not limited to; new creative, packaging, internal administrative set ups, pricing, supply change, production, inventory etc.
- Work with a creative agency from ideation to launch of packaging creative process, develop a brand style guide, proof labels, and ensure new packaging is delivered to meet established timelines
- Lead the creation and execution of the Marketing mix. Develop the communication & launch plan that will build brand equity and drive long term growth for the business; including but not limited to: consumer & retailer tools; POS materials; Sales support tools etc.
- Lead the discussions and project manage the launch from end to end ensuring cross-functional team deliverables are on time; Meet with stakeholders to determine brand objectives and strategies; External collaboration with manufacturing partner
- Present and execute creative ideas for marketing activities (PowerPoint preferred)
- Responsible for delivering creative work and launch deliverables on time and on budget
- Perform other duties as assigned
Required Qualifications; education, experience, training, skills, background and certifications:
- Bachelor’s Degree or Diploma in Marketing, Business or related field; Understanding of the principle of marketing and promotions achieved through education
- Minimum 1 year of relevant industry experience in a related role (CPG, HCP preferred)
- Experience in the health products or nutritional field is an asset
- New product or renovation experience a must
- Highly motivated self-starter with proven ability to organize & prioritize multiple tasks
- Extremely Well organized – exceptional project management skills (or PMP or related certification)
- Ability to project manage multiple cross-functional teams and achieve deadlines
- Strong relationship building skills
- Detail oriented – in particular, experience reviewing new product labels to ensure that Brand standards, claims and marketing copy are accurate
- Exceptional Communication skills, verbal and written
- Proficient in mining data, reporting data and recommendations in easily digestible formats
- Familiar/experience working with a marketing/creative agency on packaging
- Experience working with regulatory teams on food labelling is an asset
- Creative thinker, Team player, Innate desire to succeed
- MS Office applications – exceptional use of Excel (“Gant” charts a plus) and PowerPoint (PPT)
Our Human Resources Team will be in touch if your qualifications match our needs. Please be advised that due to the high volume of applications, only candidates that have been selected for next steps will be contacted.
