As a new position, the Marketing Manager will be responsible for establishing and leading My Catering Group's marketing initiatives, focusing on developing a coordinated approach to marketing, building long-standing relationships with key partners, developing strong brand awareness, and driving sales growth. This role will be pivotal in shaping the marketing efforts of the company from the ground up, ensuring our brand promise is strong and consistent across all channels. This is an exciting opportunity for someone looking to be part of a growing company with room for growth and advancement.
DUTIES & RESPONSIBILITIES
Marketing Strategy:
- Drive My Catering Group’s overall marketing success by developing and executing results-driven marketing strategy that aligns with business objectives
- Lead the ongoing identification and prioritization of key stakeholder groups, tailoring marketing approaches to effectively engage and resonate with diverse audiences.
Brand Management:
- Ensure all marketing materials and activities reflect a cohesive brand image and voice that supports the organization’s mission, vision and values.
- Assist in developing and maintaining My Catering Group’s overall image and identity.
- Communicate with internal teams, partners, and vendors to align corporate branding.
Content Creation and Project Management:
- Coordinate the production of all marketing materials, including but not limited to menus, signage, branded assets, brochures, newsletters, and social media posts.
- Oversee the internal creation of digital and print content for smaller projects (proficiency in Canva/Adobe Suite is considered a strong asset).
- Coordinate and work with designers, writers, photographers, videographers and other creative professionals to produce content for larger projects.
Social Media and Website Management:
- Oversee the schedule and content to be posted on various social media platforms.
- Develop a process for responding to inquiries, direct messages and reviews on social media/review platforms, ensuring positive engagement and maintaining the brand's reputation.
- Monitor social media and website analytics to understand and improve performance and drive sales.
- Manage website updates and online listings regularly to ensure information remains up-to-date and relevant.
Events and Activations:
- Effectively market public-facing events such as trade shows, wedding shows, client appreciation events, and ticketed events that showcase My Catering Group’s diverse offerings.
- Work with event coordination and culinary teams to coordinate logistics and marketing requirements, maximizing the overall impact and ROI of events.
Campaigns & Email Marketing Management:
- Develop and execute specific marketing campaigns or initiatives.
- Monitor timelines and ensure campaigns are delivered on schedule.
- Manage email marketing via Mailchimp including but not limited to creating campaigns to target various customer segments, optimize templates, etc.
- Manage contact databases, and mailing lists, and prepare campaign reports.
- Collate and track customer trends and data to help shape future marketing strategies.
Media/Public Relations:
- Draft and distribute communication to stakeholders and the public as required.
- Work closely with regional tourism organizations, professional networks, and business communities to build and maintain strong relationships.
QUALIFICATIONS / EXPERIENCE
- Post-secondary degree or certificate in marketing, communications or related degree or 5+ years of related work experience.
- Experience managing contractors, suppliers and support staff.
- Established knowledge and experience with Canva, Mailchimp, and Squarespace.
- Experience with the Adobe Creative Cloud suite, including InDesign, Illustrator, Photoshop and Premier is considered an asset.
- Proficient in the use of computers, with established knowledge of Google Workspace and its applications.
- Flexible with the ability to work in a fast-paced, deadline-driven environment
- Strong copywriting and copyediting abilities.
- Excellent organizational skills.
- Demonstrated ability to work collaboratively.
- Ability to work independently without close supervision.
- Bilingualism is required for this position.
My Catering Group is an equal opportunity employer and is committed to providing equal employment opportunities to all individuals without regard to race, colour, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, transgender status, marital status, veteran status, or any other characteristic protected by law. We celebrate diversity and are dedicated to creating an inclusive work environment where everyone feels valued, respected, and empowered to contribute to our mission. We encourage qualified individuals from all backgrounds to apply for available positions and join us in our pursuit of excellence.
