Sprott Money is a leading dealer of gold, silver and platinum coins, wafers and bars. Known as the “Most Trusted Name in Precious Metals” Sprott Money Ltd. is passionate about what we do. Our mission is to give our clients guidance, education, and superior customer service as we help them build their holdings of precious metals. To learn more about our company visit www.sprottmoney.ca.
The E-commerce Marketing Manager is responsible for meeting online sales targets for Sprottmoney.com/.ca through the implementation of ongoing site and mobile optimizations to improve the buying experience, support product launches and drive targeted marketing campaigns. Targets include new client acquisition, increasing revenue, client retention and client satisfaction.
Furthermore, the E-commerce Marketing Manager is directly responsible for defining the strategy and execution of online merchandising, content and user experience to drive revenue and acquisition for Sprott Money products. He/she is also responsible for analyzing data on a continual basis and providing recommendations to drive the business forward.
Location: Toronto, ON
Responsibilities:
· Develop and execute comprehensive digital marketing strategies to drive online traffic to the company website and social media platforms, including Twitter, Instagram, Facebook, LinkedIn, YouTube and Reddit.
· Gain a deep understanding of the target customer and optimize accordingly.
· Plan and manage digital advertising campaigns, including, but not limited to Google Ads, Bing Ads, Facebook/Instagram Ads and other relevant platforms, to maximize ROI and achieve business objectives.
· Continuously oversee and enhance the SEO performance of the website.
· Create and manage engaging content for our website and social media channels, including blog posts, articles, videos, and infographics to attract and retain customers.
· Oversee and manage email marketing campaigns and weekly newsletters.
· Improve, manage and optimize our e-commerce website, working directly with our website development team.
· Monitor and analyze key performance metrics (KPIs) to measure the success of digital marketing campaigns and make data-driven decisions for optimization.
· Conduct market research to identify trends, opportunities, and competitor activities in the digital space.
· Create monthly marketing reports, provide analysis and recommendations to management.
· Collaborate with cross-functional teams, including sales, product development, and website developers, to ensure alignment and integration of digital marketing efforts with overall business goals, like meeting sales targets and new product opportunities.
· Stay up-to-date with the latest digital marketing trends, tools, and best practices, and continuously identify opportunities for innovation and improvement.
· Manage and mentor a team of digital marketing specialists, providing guidance, support, and professional development opportunities.
Requirements:
The ideal candidate has a positive attitude, is hard-working and thrives in a fast-paced and results-driven work environment.
The E-commerce Marketing Manager will report to the President and the CFO.
Experience in financial markets and/or precious metals is required.
This is a full-time, in-office position at our offices located in Toronto, Ontario.
Sprott Money is committed to a policy of equity and inclusion.
To apply please send your resume with cover letter to sales@sprottmoney.com. We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
