Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.
WHO WE ARE
- We love books and all things beautiful
- We are Canada’s Cultural Department Store
- Books are our heart and soul, and Great Books are JUST the Beginning…
We play by the following rules:
- We exist to add joy to our customers’ lives each and every time they interact with us and our products
- Our job is to create joyful moments for our customers
- We treat each other the way we’d treat a valued friend
- We inspire each other to do our best work
- We seek to ignite creativity and innovation every day
- We give back to the communities in which we operate
Job Description
The Social Media manager works closely with the marketing and merchandising teams and owns the strategy and execution of Indigo’s social media messaging in alignment with our executive brand pillars. The Social Media Manager will champion continuous channel improvement and revenue growth and drive awareness and conversion both online and in-store.
KEY PERFORMANCE METRICS
- Drive profitable year-on-year traffic to Indigo.ca by driving a focused messaging plan in collaboration with the marketing and merchandising team.
- Ensure Brand / Messaging consistency across all channels.
- Drive incremental store visits vs YA.
KEY ACCOUNTABILITIES
Strategic
- Strategize and Execute: Develop and execute comprehensive social media strategies to enhance brand visibility, foster engagement, and drive growth across various platforms.
- Collaborative Integration: Work with cross-functional teams to ensure social media efforts complement and amplify broader marketing campaigns.
- Vendor Performance: Build / Own all vendor relationships to test and learn in new ways to achieve our objectives, manage through issues, and report on campaign strength
- Performance Analysis: Monitor and analyze content performance across platforms, using advanced tools like Later, Facebook Insights, and Hootsuite to transform data into actionable insights.
- Reporting: Regularly generate detailed reports on social media metrics, highlighting engagement rates, reach, conversions, and other critical performance indicators.
- Trend Monitoring: Remain abreast of industry trends, emerging platforms, and innovative tools to identify and seize new opportunities proactively.
- Leadership and Development: Provide guidance and mentorship to the social media team, promoting a culture of excellence, continuous learning, and development while driving exceptional results.
Functional
- 100% Customer Focused: Act as an advocate for the customer by placing them at the forefront of all design, decision-making processes, and relevancy.
- Insights Leadership: Challenge the status quo and consistently identify areas for improvement, diagnose issues and work to resolve them.
- Budget Control: Manage, report and adhere to social media budget.
- Planning and Execution: Create and maintain a very fluid social media calendar based on driving the brand, merchandise strategies, and marketing campaigns.
- End-to-end Ownership: Own production and deployment of social, including formatting, image quality, accuracy of content, targeting (if needed), set-up, QA & testing initiatives.
- Cross-functional Leadership: Work closely with designers and other members of the marketing team on Social creative development and optimization, including content, templates, and imagery.
- Troubleshoot: Any technical issues with vendor, production, Analytics and IT teams.
- Partner with all marketing disciplines, merchants, and retail/online operations teams to integrate, develop and execute their social needs.
People
- Team Builder: Build strong teams by attracting and developing the best talent.
- Train and Develop: Train and develop the social media team as needed. Share technical knowledge with others and seek to learn from those more knowledgeable than yourself.
- Transparency and Performance: Give authentic feedback on performance and potential. Ensure all team members understand where they stand and have clear performance objectives aligned with Indigo and team goals.
- Recruit, onboard, and develop: Oversee team fluctuations and sustain the Social media team. Accountable for the overall engagement, productivity, turnover and bench strength of the team
- Set context: Set appropriate team objectives at the start of the performance management cycle and measure employees against their related individual accountabilities.
- Collaborate: Work with others to quickly and easily drive flexible and iterative solutions. Help others see the impacts of their efforts and proactively engage other functions to get input. Encourage others to freely share their points of view and be open to feedback.
Cultural
- Model Indigo’s beliefs and convey a positive image in everything you do.
- Celebrate diversity of thought and have an open mindset.
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes.
- Embrace, champion, and influence change through your team and/or the organization.
SCOPE
Reports to: Director, Growth Marketing & Content
KEY RELATIONSHIPS
- Social Media team
- Marketing (including loyalty, PR)
- Merchandisers
- Creative Studio
- IT
- Analytics team
- Retail Operations teams
- Other partners, as required
Qualifications
Work Experience / Education / Certifications
- 6+ years of experience in social media.
- 2+ years managing direct reports.
- Post-secondary education in Marketing, Communications, or a combination of education & work experience deemed equivalent
- 3+ years of experience with all social channels, including media execution and data reporting.
- Experience with content creation, planning, and media scheduling.
- Experience with Adobe Pro, Canva, Later, and Figma.
Competencies / Skills / Attributes
- Exceptional project management skills and attention to detail, with experience in managing a cross-function team of business partners and keeping them accountable for their deliverables.
- Solid experience with owning a balance between Brand and Promotional messaging.
- Strong knowledge of analytics and reporting.
- A self-starter mindset, with a high motivation to make a positive difference, dedicated and creative in problem-solving.
- Proven track record of success in driving “Data-Based” results.
- Ability to embrace ambiguity and cope with uncertainty, risk, and change in a highly competitive environment.
- Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
- Strong communication skills – dealing with stakeholders daily
- Ability to lead and manage cross-functional teams, including non-direct reports
- Ability to thrive in a fast-paced environment with tight deadlines
Additional information
At Indigo, we are committed to our communities, customers, and each other; together, we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer that highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals with a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require accommodation at any time during the recruitment process.
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