The Key Account Manager Spirits oversees and leads account management activities of their respective market(s). They are responsible to establish and maintain strong relationships with major key accounts. They will be tasked with driving sales and revenue growth of the total Wine & Spirits portfolio in SK and the Spirits portfolio in MB by effectively managing these key accounts, implementing strategic sales initiatives and managing a Field Sales representative in SK. The role involves understanding customer needs, developing business plans, and coordinating activities across various departments to ensure customer satisfaction and maximize business opportunities.
**This position is located in either Manitoba or Saskatchewan, but will cover both provinces**
Responsibilities
Key Account Management:
Build and maintain relationships with key accounts by understanding their business objectives, identifying growth opportunities, and providing tailored solutions. Collaborate with internal teams to develop account/supplier-specific strategies and initiatives. Accountable for delivering upon regional targets such as revenue, volume, market share and points of distribution.
Forecast and Trade Spend Management:
Develop and manage accurate sales forecasts for key accounts, taking into account market trends, historical data, and promotional activities. Collaborate with internal teams to align production, inventory, and distribution plans to meet customer demand. Monitor trade spend and promotional budgets, ensuring effective utilization and ROI while maintaining profitability targets. Analyze sales data and trade promotion effectiveness to make informed recommendations for future sales and marketing strategies.
People Management:
Provide leadership and coaching to a regional Territory Manager in SK and foster a culture of success, accountability, professional development, high performance and ethical behaviour. Develop and implement sales strategies, tactics and operational plans for sales and distribution of Wines and Spirits within the Dandurand portfolio.
Customer Relationship Management:
Serve as the main point of contact for key accounts (MBLL and SLGA specifically), addressing inquiries, resolving issues, and providing exceptional customer service. Conduct regular business reviews, track account performance, and identify areas for improvement.
Market Analysis and Insights:
Stay informed about industry trends, market dynamics, and competitor activities. Conduct market research, analyze data, and provide insights to guide decision-making and drive business growth.
Collaborative Coordination:
Liaise with internal departments, including portfolio management, marketing, operations, and finance, to ensure effective execution of sales and marketing plans. Coordinate product launches, promotional activities, and logistics to meet customer requirements and expectations.
Training and Education:
Conduct product training sessions for key account staff to enhance their product knowledge and improve sales effectiveness. Provide guidance on product positioning, pricing, and marketing strategies to optimize sales opportunities.
Sales Reporting and Analysis:
Prepare regular sales reports, performance analysis, and forecasts for management. Monitor key metrics, identify trends, and develop action plans to achieve sales objectives.
Education & Experience
Qualifications
