White House Design Company Inc. designs, manufactures and sells a collection of women's clothing under the label 'Sympli'. At Sympli we strive every day to provide women of all shapes and sizes with limitless versatility in their wardrobes... it's what we are passionate about. We are vertically integrated with design, marketing, photography, manufacturing, sales and shipping all conducted from our Burnaby location. Check us out at www.sympli.com
Our drive for continuous improvement mandates the addition of a Creative Marketing Manager.
Reporting to the President and Director of Digital Marketing, the Creative Marketing Manager is responsible for developing creative assets used in Sympli marketing and sales initiatives.
Sympli stands for inclusivity and so do you! Read on if you have the talent and passion to join us.
In this role, you will plan, create, and edit content (including images, video, printed materials and digital assets) on a daily basis. Acting at the intersection of art direction, graphic design and content creation, you will express the brand with marketing assets in a consistent and engaging way that increases brand awareness and inspires community members to participate and share their own personal Sympli style.
Key Responsibilities:
Creative Asset Development
- Act as primary designer on all design aspects of brand graphics and marketing materials
- Maintain and refine the visual look and feel of the brand, using the brand's guidelines clearly, consistently, and innovatively to create a unified but never boring brand
- Produce visual assets including photography, video, printed materials and digital assets
- Partner with internal teammates such as product designer, DTC director, ecommerce manager and wholesale sales team to identify content needed for the achievement of company-wide objectives
- Execute graphic design for printed marketing materials, such as wholesale lookbook, package inserts, postcards, and other marketing materials
- Produce both formal assets (model photoshoots) and informal content (behind the scenes, authentic captures)
- Own and execute miscellaneous content creation projects as needed
Photoshoots
- Hands-on project ownership of all photoshoots including pre-production, on-set direction and post-production
- Deliver multiple styles of assets, including lifestyle photoshoots, ecommerce pdp shoots, and casual content suitable for social media.
- Ensure all assets are modern and upscale while showcasing Sympli’s style, fabric and fit
- Own model selection process and management of model/photography rights
- Manage external retouching services and provide additional hands-on retouching/resizing as needed
- Track the creative production budget
- Maintain organized creative asset library on drive so teammates can easily locate and use assets
Social Media Content Creation
- Create a steady stream of content for the Sympli social media streams to express Sympli brand principles while engaging and delighting followers (be in front and behond the camera/iphone)
- In partnership with Ecommerce Manager, plan a promotional calendar of social media content to support each product drop
- Execute asset development to meet the planned promotional calendar
- Management of additional creators/team members to extend breadth of content to effectively celebrate self-expression from a variety of Sympli women
- Stay abreast of social media trends to identify ways to insert Sympli into the cultural zeitgeist
Skills and Attributes:
- An creative ideator who thrives in fast-paced, dynamic environments
- Self motivated with consistent can-do spirit
- Adept with iphone content production including photography and video editing
- Organized and detail-oriented professional that never lets anything fall through the cracks
- Demonstrated effectiveness managing the workflow of content development
- Expert in Adobe Suite (Ai, Psd, XD, InD) with Figma a plus.
- Video editing or motion experience (AfterEffects, Premiere, gif-making) preferred
- 5+ years of experience on an apparel brand
- Hand-on experience with photoshoots
- 5+ years developing social media content
- Refined yet playful taste
Success Metrics:
- KPI: Effective management of company resources and agreed production budget
- KPI: On-time production of creative assets
- KPI: Social media engagements and following
- KPI: Accurate model/creator rights management
- Maintain brand standards for imagery/voice
This is a permanent full-time hybrid position. We offer a competitive group insurance benefits package, bonus pay and free parking along with a few other perks. Salary Range $60 - 90K. Compensation to commensurate based on experience.
Please forward your resume and a cover letter explaining how your experience aligns with the position and with Sympli. Kindly note that only candidates shortlisted for the position will be contacted.