SENIOR RESTAURANT MARKETING MANAGER / MARKETING MANAGER (DOE) | The Miller Tavern + more
Scale Hospitality brings award-winning restaurants (Patria, Byblos, Maxime's, The Wheatsheaf, Antonio Park, Miss Likklemore's, Toronto Beach Club, Le Select, Lapinou, Chica, Pink Sky and many more...), enduring hospitality concepts and memorable experiences to the Canadian and global dining scene.
ROLE SUMMARY:
The Senior Marketing Managers will each be responsible for developing and executing strategic marketing plans for The Miller Tavern + other Scale Hospitality venues. Supported by internal design & external agency teams, the Senior Marketing Managers will serve as a subject matter expert in all marketing-related activities through various channels with the objective of driving and maintaining high sales figures.
This is a great opportunity for an experienced hospitality Brand or Marketing Manager seeking an exciting opportunity to move up and look after a collection of acclaimed venues around the city.
KEY DUTIES AND RESPONSIBILITIES:
• Work closely with venue leadership teams, the Director of Marketing, and the full Scale executive team to plan & execute comprehensive marketing campaigns
• Prepare & launch campaign action plans across multiple key channels (web, email, social, paid ads, PR, events, local marketing, and more), aligned with the marketing calendar & budgets
• Create content (creative copywriting, designer briefing, photo/videoshoots, etc.) for Scale and venue websites, print POS, e-blasts, social media, and other tools that are used to market and communicate with our guests
• Content own, plan, manage, and measure region's individual brand social media platforms/communities
• Analyze campaign performance through your digital, sales, & other key reporting metrics and for senior leadership on a weekly & monthly basis. Training will be provided as needed.
• Work closely with other department leaders & teams throughout the planning, rollout, launch and post-launch stages of marketing projects
• Understand and maintain each brand’s identity across all channels, and ensure marketing activities & promotions are clearly communicated across all relevant channels
• Liaise with third party agency, supplier, and brand partners to ensure both ongoing & one-off marketing activities are on track and on budget; support the research & building of new, valuable brand partnerships for Scale
• Innovation & research: support the team with seasonal reporting on competitor or international brand activities, pricing, or unique ideas/concepts for inspiration
QUALIFICATIONS AND SKILLS:
• Hospitality Marketing experience is strongly preferred; previous operations/front of house work in restaurants & bars a nice bonus!
• Bachelor’s Degree in Business or Marketing is preferred
• Working experience across all print and digital marketing channels
• Creative copywriting skills
• Experience managing and developing a team
• Good understanding of the online marketing mix (email marketing, website content upkeeping, social media marketing & ads/boosting; SEM ads, SEO, and/or new website project experience a plus!)
• Comfortable working in a fast-paced environment, leading and coordinating multiple, complex projects across a number of brands at once
• Team player with great interpersonal skills and a passion for food/drink/hospitality/music & entertainment in Toronto will fit right in!
WHY WORK WITH US?
• Competitive Compensation
• Discounts at Scale Hospitality Restaurants
• Fantastic Team and Culture
Schedule:
• Mon-Fri (flexible 9-5 or 10-6 hours) based in your region of venues as well as at head office (mixed location role with travel around Toronto)
**INDUSTRY EXPERIENCE**
Hospitality Marketing experience is required for this role; any previous front or back of house work in restaurants & bars a nice bonus!
